We were recently interviewed by Jessica Harris of Alden Blaire Events

Q: What are a few things brides are looking for this year? What trends have seen and where you do hear about the latest styles?

POCKETS! are very in this year, as well blues and purples – fun vibrant colors – not the classic ecru. Rhinestones and embellishments are also very popular right now. I stay on top of trends by belonging to event planning associations. Twice a month I attend networking groups that provides education within the industry. Every year I attend the National Stationery Show in NYC that offers seminars about all of the upcoming trends and the latest and greatest out there.


Q: Do you have any tips to offer?

Make sure there is time for addressing the envelopes to your guests and stuffing the envelopes. I always leave at least 2 weeks for that process. And please don’t ever buy stamps in advance – you must take the entire suite to the post office and have it weighed. The price typically varies between .55 to over $1.50/ stamp, so ordering stamps in advance can turn out to be a very stressful situation we can avoid. Remember that square envelopes are more expensive to mail than a classic envelope.


Q: Tell me about Allure Invitations. What’s unique about Allure Invitations and the invitations you offer/create?

Allure Invitations, formerly Yours Truly, Mara, has been in business for over five years. Customer Service is our greatest quality – if a client can’t get to us, we will go to the client. Very often we run into town with 2 or 3 vendor books to help a bride create her unique and special invitation. We take a client’s budget very seriously and do not try to up sell the client. Planning a wedding can be very stressful financially and we want everyone to leave with the feeling that they got their moneys worth and feeling amazed about the first glance their friends and family will have into the big day. We have graphic designers on staff and can create anything imaginable – besides the invitations we also address the envelopes, create programs, menu cards, placecards, table numbers, napkins and hospitality bags for out of town guests.


Q: When working with you, what is the process that couples should expect?

It is different for every bride. I always start with sitting down and talking about their wedding day and what it will look like, if they have any thoughts about what they want to do for the invitations. We make a timeline so the bride can see all of dates related to her invitations: when the invitations need to be ordered, mailed, and the RSVP date. Based on what we discuss, I show them manufacturer books in the appropriate price range and production time. If they don’t find something they love in all of the books, we start from scratch and actually create the image they have in mind. We offer over 20 different manufactures, so its typically easy to find what you love – but we also love the excitement of creating an invitation that is delivered in a silk box or with exquisite brooches and rhinestones.

Once the invitation is designed, I place the order and we receive and emailed proof to review the spelling, layout, and fonts. After the proof is approved, the production time can take between one week and five, based on the complexity of the order. I highly suggest a bride start looking 6 months before the wedding – that is plenty of time to allow the above steps to move smoothly and stress free.

Mara Weiner


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